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TikTok, or Douyin, as it is known in China, is a social media application created on the basis of Musical.ly, which provides live broadcasting as well as creating and sharing videos. It was released by ByteDance[4][5] in September 2016. The application, which is the leader in the short video platform in Asia and has spread to other countries, has become the fastest growing application for short-term music videos.

The application, which allows the user to produce short videos in musical, dance, comedy, acting, lip sync and other genres, has exceeded the 1 billion user threshold in 150 countries.[citation needed] It is used to make various short-form videos ranging from seconds to three minutes. TikTok is an international version of Douyin that was launched in the Chinese market in September 2016.[6] Later, TikTok was released for iOS and Android in most markets outside mainland China in 2017. It became available worldwide after merging with another Chinese social media service, musical.ly, on August 2, 2018. Currently, the services that compete with TikTok worldwide are YouTube Shorts and Instagram Reels.

TikTok and Douyin have almost the same user interface, but do not have access to each other's content.[7] Each of its servers is located in the market where the corresponding application is available. The two products are similar, but the features are not the same. Douyin includes an in-video search feature that can search more based on people's faces, other features like buying and booking hotels and geotagged reviews. Since its launch in 2016, TikTok/Douyin has rapidly gained popularity in East Asia, South Asia, Southeast Asia, the United States, Turkey, Russia and other parts of the world. As of October 2020, TikTok has surpassed 2 billion mobile downloads worldwide.[8][9] Morning Consult named TikTok as the third fastest growing brand of 2020, after only Zoom and Peacock.[10] In May 2021, TikTok appointed Shou Zi Chew as its new CEO.

Douyin was launched by ByteDance in Beijing under the name "A.me" in September 2016.[11] ByteDance planned for Douyin to expand abroad. Zhang Yiming, founder of ByteDance, said, "China is home to only one-fifth of the world's Internet users. If we don't expand globally, we have to lose four-fifths to viewers. So, being global is a must." told. It was rebranded as Douyin (抖音) in December 2016. Douyin was developed in 200 days, reached 100 million users in a year, and more than one billion videos were viewed every day.[12] When it started rolling out in Indonesia in September 2017, the app was named TikTok to suit the international market. On January 23, 2018, the TikTok application ranked first in the category of free downloads in the Thai application market. In February 2018, TikTok started a partnership with Modern Sky to monetize music. TikTok has been downloaded more than 130 million times in the United States and has reached 2 billion downloads worldwide. On September 3, 2019, TikTok and the National Football League (NFL) announced a multi-year partnership.

Merging with Musical.ly

On November 9, 2017, TikTok parent company ByteDance spent $1 billion to acquire the Shanghai-based startup Musical.ly, an American youth social media platform with an office in Santa Monica. Seeking to capitalize on the young user base of the US digital platform, TikTok merged with this venture company on August 2, 2018, bringing together existing accounts and data on Musical.ly into a single app to create a larger video community.

Global expansion

As of 2018, TikTok is available in over 150 markets and 75 languages. According to data provided by Sensor Tower, TikTok was downloaded more than 104 million times on the Apple App Store in the first half of 2018.[13]

After merging with musical.ly in August, downloads increased and TikTok became the most downloaded app in the US in October 2018, as did Musical.ly before.[14] In February 2019, TikTok, along with Douyin, reached one billion downloads worldwide, excluding Android installs in China. In 2019, media outlets cited TikTok as the 7th most downloaded mobile app of the decade from 2010 to 2019. It also surpassed Facebook, YouTube and Instagram as the most downloaded application in the Apple App Store in 2018 and 2019.[15] In September 2020, an agreement was approved between ByteDance and Oracle to provide Oracle's cloud hosting service. In November 2020, TikTok signed a licensing agreement with Sony Music. In December 2020, Warner Music Group signed a license agreement with TikTok.[16]

Douyin

As a separate app from TikTok, get official Douyin (抖音), known as arak Dǒuyīn duǎn shìpín (抖音短视频; Douyin Short Video), is primarily used in China. It has a slightly larger audience than TikTok, as its user base ranges from children to middle-aged adults. The app uses two different types of verification, a personal verification similar to TikTok, a license and a business verification that requires an annual fee.[17] Business-approved users can promote to a specific audience, allowing them to choose where they want their videos to appear, such as physical location. Douyin also has a store where users can tag and advertise their products, and users can request to work with influencers for brand deals.

Features and trends

The TikTok mobile app allows users to create short videos that usually have music in the background and can be speeded up, slowed down, or edited with a filter. They can also add their own voices over the background music. To create a music video with the app, users can select background music from a wide variety of music genres, edit it with a filter.[18] It can record a 15-second speed-adjusted video before uploading the video to share with others on TikTok or other social platforms. They can also shoot short lip sync videos to popular songs. It is possible to download video easily on Tiktok. But the user can turn this feature off. With the share button, you can easily share the video from Tiktok on other social networks, instant messaging, and share it as a story.

Facebook, Twitter, Apple ID and Google Account can be used to create an account on TikTok. TikTok automatically gives the user a "user" account, which the user can add passwords, mail, social media addresses, and other information to. The "For You" page on TikTok is a recommended video stream to users based on their activity in the app. Content is created by TikTok's artificial intelligence (AI) based on content that a user likes, interacts with, or searches for. Users can also choose to add to favorites or "not interested" in videos on their own page. TikTok combines user-liked content to provide videos that they'll like, too. As per TikTok policy, users and their content can only be shown on the "for you" page if they are 16 years or older. Users under the age of 16 will not appear on the "for you" page, the sounds page, or the videos under any hashtags.

The app's "react" feature allows users to film their reaction to a particular video. This is placed in a small window that can move around the screen. The "Duet" feature allows users to shoot one video alongside another.[19] The "Duet" feature was another trademark of Musical.ly.

Videos that users don't want to post yet can be stored in their "draft". The user is allowed to view their "draft" and publish it when appropriate. The app allows users to set their account as "private". When first downloading the app, the user's account is public by default. It can be changed individually in the user settings. Private content remains visible to TikTok, but is blocked by TikTok users whose account holder is not authorized to view their content.[20] Users can also set certain videos as "public", "friends only" or "private".

Users are also allowed to report whether it is spam or inappropriate, depending on the content of the account. In TikTok's support center under "For Parents", parents are reassured that inappropriate content for their children can be blocked and reported.

When users follow other users, there is a "follow" page to the left of the "for you" page. This is a page to only see videos from accounts a user follows.

Users can also add videos, hashtags, filters and audios to their "recorded" sections. When creating a video, they can refer to their recorded episodes or create a video directly from there. This section is visible only to the user in their profile and allows them to refer to any video, hashtag, filter or audio they have previously recorded.

Users can also send videos, emojis and messages to their friends via direct messaging. The application also has a blocking feature.

TikTok also includes a feature to create a live stream based on user comments.

Influcers often use the "live" feature. This feature is only available for those who have at least 1,000 followers and are over 16 years old. If he is over 18, the user's followers can send virtual "gifts" that can later be exchanged for money.[ 21]

As of 2020, one of the newest features is "Virtual Elements". Since this feature was added, many beauty companies and brands have created a TikTok account to participate and advertise this feature. With the lockdown in the United States, the popularity of social gifts has increased.

TikTok announced a "family safety mode" in February 2020 so parents can control their children's digital well-being. A screen time management option has a restricted mode and can set a limit on direct messages.[22]

Viral trends

A variety of trends have risen on TikTok, including memes, lip-synced songs, and comedy videos. Duets was a feature that allowed users to add their own video to an existing video with the original content's audio.

Trends are shown on TikTok's discovery page or the page with the search logo. The page lists trending hashtags and challenges across the app. Some include #posechallenge, #filterswitch, #dontjudgemechallenge, #homedecor, #hitormiss, #bottlecapchallenge and more. In June 2019, the company introduced the hashtag #EduTok, which received 37 billion views. Following this development, the company started partnerships with educational technology startups to create educational content on the platform. TikTok food trends later became famous.

The app has spawned countless viral phenomena, Internet celebrities and music trends around the world. National, regional and world-famous phenomena emerged. There are many local TikTok celebrities in many countries. TikTok has allowed many groups to gain a wider audience, including foreign fans.

Influencer Marketing

TikTok has provided a platform for users to create content not only for fun, but also for money. As the platform has grown significantly over the past few years, it has allowed companies to advertise and achieve their goals through influencer marketing. The platform's AI algorithm also adds to the influencer marketing potential as it selects the content based on the user's preference.[23][24] Sponsored content isn't as common on the platform as it is on other social media apps, but brands and influencers can do as much, if not more, than other platforms.

Users

Globally, 44% of TikTok users are female and 56% are male. Geographic usage of TikTok has shown that 43% of new users are from India. TikTok caters to younger users as 41% of its users are between the ages of 16 and 24. 90% of these TikTok users use the app daily. As of July 2020, there were more than 90 million monthly active users in the United States alone.[25]

In October 2020, e-commerce platform Shopify added TikTok to its portfolio of social media platforms, allowing online merchants to sell their products directly to consumers on TikTok.

Some small businesses have used TikTok to advertise and reach a wider audience than the geographic region they would normally serve. The viral response to many small businesses' TikTok video has been attributed to TikTok's algorithm.

In 2020, digital media companies such as Group Nine Media and Global Media & Entertainment have increasingly used TikTok, focusing on tactics such as forming partnerships with TikTok influencers and developing branded content campaigns.[26]

Country bans
Banned in the United States

US President Donald Trump announced that they will ban TikTok on August 1, 2020.[27] Trump signed a similar decision against the WeChat application owned by the Chinese multinational company Tencent.

In June 2021, President Biden signed an executive order revoking the Trump administration's ban on TikTok and instead ordered the Secretary of Commerce to investigate the app to determine whether it poses a threat to U.S. national security.

India

TikTok, along with 223 other Chinese apps, was completely banned in India by the Ministry of Electronics and Information Technology on June 29, 2020. The ban was made permanent in January 2021. In February 2021, TikTok announced that it would halt more than 2,000 businesses in India due to the ban.[28]

Indonesia and Bangladesh

TikTok is intermittently blocked at different bases in Indonesia and Bangladesh.

Pakistan

On October 11, 2020, Pakistan became the next country to ban the social media platform by its governments for not complying with the issues with the content on the platform.